Best Practice

Best Practice documents are supplementary to the Direct Marketing Code of Practice (DM Code) and provide members with additional guidance on particular industry sectors. They set down higher standards of good practice than the Code requires of DMA members. Compliance with these standards, unless they are also set out in the DM Code, is not mandatory but is highly recommended.

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Data
	Data Governance Best Practice White Paper   (Published: 9 Jul 2010 - 1.78MB) If your organisation has an IT infrastructure, it has data. If it has data, it needs data governance. Data governance is a suite of policies and strategies that ensure compliance, data security, data quality and IT assurance. It is also a process that has to be enacted in day-to-day business activities every time personal information or sensitive data is being handled.
	DMA Best Practice Guidelines in Information Security   (Published: 5 Mar 2009 - 501KB) This guide is designed to enable practitioners to greatly improve information security processes in an increasingly demanding and sensitive area.
	DMA Data Council Best Practice Guidelines   (Published: 19 Jan 2009 - 356KB) The latest edition of the Data Council’s Best Practice Guidelines provides comprehensive advice to ensure high levels of accuracy in data usage.